Privacy Policy

Effective Date: May 21, 2021
The Green-Wood Cemetery/TheGreen-Wood Historic Fund (“Green-Wood”) Privacy Policy

The Green-Wood Cemetery, The Green-Wood Historic Fund and its affiliates (individually and collectively, “Green-Wood”, the “Company”, “we”, “us”, and “our”) respect your privacy and are committed to protecting it through our compliance with this Privacy Policy (the “Privacy Policy”).  

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, https://www.green-wood.com/ (our “Website”) and the Green-Wood mobile application (the “App”) and how we use and disclose that information. By visiting our Website or using our App, you agree that your personal information will be handled as described in this Privacy Policy. Please remember that your use of the Green-Wood Website and App is also subject to our Terms of Use.  

This Privacy Policy applies to information we collect on our Website, through our App and from you via email and through SMS. 

This Privacy Policy DOES NOT apply to employees or independent contractors of any third-party service providers that we contract with in order to carry out services requested by users of our Website and App. It also DOES NOT apply to information that we collect offline or to any information you provide to us or is collected by a third party.  

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website or App. By accessing or using our Website or App, you agree to this Privacy Policy. This Privacy Policy may change from time to time and your continued use of our Website or App after we make changes is deemed to be an acceptance of those changes, so please check the Privacy Policy periodically for updates. 

THE INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT 

We collect several types of information from and about users of our Website and App, including information: 

  • By which you may be personally identified, such as name, mailing address, e-mail address, date of birth, telephone number, and any other identifier by which you may be contacted online or offline (“Personal Information”); 
  • That is about you but individually does not identify you; and
  • About your internet connection, the equipment you use to access our Website/App and usage details 

We collect this information: 

  • Directly from you when you provide it to us or contact us by phone, mail, or email, in person or via our Website or App; 
  • When you register for an event or make a contribution, either on our Website or via our App, at an event, over the phone or by mailing in a check; 
  • Automatically as you navigate through our Website or our App; and 
  • From third parties, for example, our service providers who provide us with personal information about you in order to help us better understand and cater to your preferences, improve the quality of our services to you, prevent or detect fraud, and for other business purposes. 
  • From time to time, we may collect personal information from you in ways not described above, subject to your express approval.

INFORMATION WE COLLECT DIRECTLY FROM YOU

Information we collect on or through our Website and App may include: 

  • Information that you provide by filling in forms on our Website or App, including name, mailing address, telephone number and email address. When you sign up for our newsletter, your signup name and email are stored via Mailchimp.com. For more information on Mailchimp’s storage and use of data, consult its privacy policy; 
  • Information that you provide by filling in hard copy applications or written forms, including affidavits relating to lot ownership, removals or change of location, estimates and general statements or to purchase items such as flowers and seasonal blankets, or to process interments and cremations. These forms are stored in physical form as required by New York Department of State regulations; 
  • Records of deceased individuals provided to us by you, including date of birth, date of death, place of death, and next-of-kin. This information may be stored in various in-house databases maintained by Green-Wood; 
  • Information on cremation and interment; 
  • Records and copies of your correspondence, including email addresses and any other details provided, including about your relatives; and  
  • Details of transactions you carry out through our Website or App. 

INFORMATION WE COLLECT AUTOMATICALLY

As you navigate through and interact with our Website and App, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns including: 

  • Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website; 
  • Information about your computer and internet connection, including your IP address, operating system and browser type 

The information we collect automatically is only statistical data and does not include personal information, but we maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and App and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website and App according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

    Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Websites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.  

    Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Websites. Flash cookies are not managed by the same browser settings as are used for browser cookies. For more information about how we use cookies on our Websites, see OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS. 

   Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

HOW WE USE YOUR INFORMATION

We may use your personally identifiable information to:

  • To establish a relationship and communicate with you about our burial services, cremations, special tributes, volunteer opportunities, educational programs, tours and other events (our “Services”) or to respond to your inquiries and for other current and future customer service purposes.
  • Contact you via email to inform you about events and promotions (including by sending you e-newsletters, marketing communications, and announcements from us). By calling or submitting a web form to us, you consent to receive communications from us at the email address you provide. 
  • To process donations and event registrations and issue tax receipts; 
  • To comply with all laws and regulations, including reporting requirements; 
  • To plan future fundraising activities and events; 
  • To tailor the content and information we may send or display to you using location customization and personalization across our Website and App.  
  • To better understand how users access and use our Website, App and Services, both on an aggregated and individualized basis, in order to modify or improve our Website, App and Services and respond to user desires and preferences, and for other research and analytical purposes.

Green-Wood uses industry standard safeguards to protect your personal information against the unauthorized access, use, alteration, or destruction of your personal information. Green-Wood will not share, sell, or exchange your personal information with any other entity for third-party fundraising or marketing purposes, except as provided in this Privacy Policy or as expressly consented to by you.  To opt out, you may contact Green-Wood as described in the Contact Us section below. To the extent that a third-party service provider is used to process any payments or donations, the provider is bound by strict confidentiality rules, and your information will only be used to the extent necessary to process the payment or donation.

RECORDS RETENTION AND DESTRUCTION

Green-Wood complies with all Internal Revenue Service, state, and local regulations and Green-Wood’s internal policies governing the retention, management, and destruction of donor information collected and maintained by Green-Wood. 

HOW WE SHARE YOUR INFORMATION

We may share your information, including your Personal Information, as follows:

  • Service providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, including Eventbrite, Authorize.net, Mailchimp, Fareharbor, Shopify, GiveLively, Stripe, Paypal and WealthEngine, each of which are platforms that allow us to streamline transactions, administrative requirements and the services we provide to you.  
  • Our Partners. We may share your information with certain business partners or third-party organizations for the purpose of offering you additional goods, services, and/or programs that may be of interest to you. 
  • Business transfers. If we are acquired by or merged with, another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we collected from you to another company or individual.
  •  In response to legal process. We may disclose the information we collect from you to comply with the law, judicial proceedings, court orders, or other legal processes, such as in response to court orders or subpoenas.
  • To protect us and others. We may disclose the information we collect from you when we believe it is necessary to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Privacy Policy, or as evidence in litigation in which we are involved. 
  • Aggregate and de-identified information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

We are committed to protecting the privacy of our users and customers. Therefore, we do not sell or rent our user’s Personal Information to any third party. Further, we do not share your Personal Information with any third parties for their direct marketing purposes.

THIRD-PARTY ANALYTICS

In some cases, we utilize Google Drive to collect family contact information. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Website. We also may use other analytics and tools to evaluate our Website, App and Services. We use these tools to help us improve our Website and App and to enhance performance and the user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your Personal Information with these third parties.

THIRD-PARTY LINKS

Our Website may contain links to third-party websites. Any access to, and use of, such linked websites is not governed by this Privacy Policy but instead is governed by the privacy and other policies of those third-party websites. We are not responsible for the information practices of such third-party websites. For example, interactions with our Website may result in you providing information to third-party websites such as Nature’s Notebook. In such instances, your privacy rights are governed by the privacy policies found on those third-party websites and your use and disclosure of personal information is governed by those policies. For more insight, you may also want to read these parties’ Terms of Service or Privacy Statements.  

In cases where you are asked to share payment information on the Green-Wood Website or App, those payments may be facilitated via Eventbrite, Shopify, GiveLively, or Fareharbor. These websites store purchaser identity information and contact details and pass payment information to platforms like Stripe, Authorize.net or Paypal.com (“Paypal”) for storage and processing. We do not obtain or store credit card numbers or other payment or transaction information other than the date and amount of payment. You may also want to consult the Eventbrite, Shopify and Fareharbor Privacy Policies or Terms of Service if you have questions about their use of your personal information. 

EU AND INTERNATIONAL USER DISCLOSURES AND RIGHTS

Our Website and App are managed on servers located within the United States.  Personal Information provided to or collected by us on our Website or App is transmitted to and received by us in the United States, and will be protected pursuant to this Privacy Policy and applicable laws which may differ from (and not provide the same level as protection as) laws or regulations in other parts of the world, such as the European Union.  If you choose to use our Website or App from the European Union or other regions of the world, you consent to the transmission to and use in the United States of any information collected or provided from you consistent with this Privacy Policy.     

Subject to applicable law (for example, if you are located in the European Union with rights under the General Data Protection Regulation), you may have one or more of the following rights with respect to Personal Information:  the right to request access to such information; the right to request correction of such information; the right to request deletion or erasure of such information; the right to request restrictions on our processing or use of such information; the right to object to our use under certain circumstances; the right to withdraw consent under circumstances when consent is required for any use of such information; and the right to obtain such information in portable form.  

In certain circumstances in any European Union member state, you may have the right to lodge a complaint regarding our privacy practices with the applicable data protection authority.  

To exercise any rights under the GDPR or for further information, please contact us at contactus@green-wood.com. 

OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS

We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Website. We may combine this information with other Personal Information we collect from you (and our third-party service providers may do so on our behalf).

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third-Party Links section. 

Cookies are alphanumeric identifiers that we transfer to your device through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Website, while others allow us to track your activities at our Website.  

We use cookies in connection with our Website for limited purposes. Cookies may also allow us to gather data about our Website, such as the number of visits, most visited pages, etc. Cookies also help with the following:

  • Make our Website work in a more user-friendly way;
  •  Improve the speed and security of the site; and
  • Allow you to share pages with social networks like Facebook, Twitter, and Instagram. 

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission);
  • Collect any sensitive information (without your express permission);
  • Share data with advertising networks or any other third parties. 

There are two types of cookies: session and persistent cookies.

Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into our Website or App. This allows us to process your online transactions and requests and verify your identity after you have logged in, as you move through our Website or App. 

Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity and to display advertising both on our Website or App and on third-party sites.

Our Website and App each contain links to Facebook, Instagram, Twitter and other similar social media sites that enable you to “Like” or share the content of our website with other people via social media. When you use these “share” buttons, a third-party cookie is installed. The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable cookies will be able to browse certain areas of the Website, but some features may not function.

These cookies are required for the operation of our Website and our App. If you do not want these cookies to be set, you should not access or use our website for any purpose.

Granting us permission to use cookies.

By clicking the “I agree” button or by continuing to use our Website after you have received this cookie notification, you give us your permission to use cookies. However, removing or changing settings may limit the accessibility and functionality of our website, which means that it may not work as you would expect.

More Information About Cookies.

Our website is hosted on a platform using WordPress. For more information, you may wish to review the WordPress privacy policy. 

 For more detailed information about cookies, including how to disable cookies, see www.allaboutcookies.org. 

If you have any questions in relation to this policy, please contact us at contactus@green-wood.com  

We do not “sell” your Personal Information, as defined under the California Consumer Privacy Act (“CCPA”), and we have not sold your Personal Information in the past twelve (12) months. California residents may have additional personal information rights and choices. Please see the Your California Privacy Rights section below for more information. 

SECURITY OF PERSONAL INFORMATION

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite these efforts, no data security measures can guarantee 100% security.   

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

ALTHOUGH WE WILL TAKE REASONABLE SECURITY PRECAUTIONS TO PROTECT THE PERSONAL INFORMATION COLLECTED FROM AND STORED ON THE WEBSITE, BECAUSE OF THE OPEN NATURE OF THE INTERNET, WE CANNOT GUARANTEE THAT PERSONAL INFORMATION STORED ON OUR SERVERS, TRANSMITTED TO OR FROM A USER, OR OTHERWISE IN OUR CARE WILL BE SAFE FROM INTRUSION BY OTHERS, SUCH AS HACKERS. ACCORDINGLY, WE DISCLAIM ANY LIABILITY FOR ANY THEFT OR LOSS OF, UNAUTHORIZED ACCESS OR DAMAGE TO, OR INTERCEPTION OF ANY DATA OR COMMUNICATIONS. BY USING THE SITE, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.

We may send periodic promotional or informational emails to you, such as when you sign up for our newsletter on our Website or App. You may opt-out of such communications by following the opt-out instructions contained in the message. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails or text messages about recommendations or other information we think may interest you, we may still send you messages about your account or any Services you have requested or received from us. 

CHILDREN UNDER 13

The Website and the App are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13.  If a child under 13 submits personal information to Green-Wood and we learn that the personal information is of a child under 13, we will delete that information.  If you believe we might have any information from or about a child under 13, please contact us at contactus@green-wood.com California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information.  Please see below for the Your California Privacy Rights section of this Privacy Policy for more information. 

Your California Privacy Rights 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to contactus@green-wood.com 

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You can review and request changes to the personal information that Green-Wood has collected about you by contacting Green-Wood as described in the Contact Us section below. However, please be aware that Green-Wood may not accommodate a change request that would impact record retention or other operational requirements like remembering email opt-out preferences, violate any law or legal requirement, or cause the information to be incorrect. Deleting your personal information may also require deleting your user account (if any). 

MISCELLANEOUS 

The terms and conditions of this Privacy Policy and the agreement it creates shall be governed by and interpreted according to the laws of the State of New York (without applying the State’s conflict-of-law principles). We reserve the right to bring any civil action in New York in state or federal court, arising from your violation of the terms and conditions of this Privacy Policy, and you agree to the jurisdiction and venue of these courts. 

If any provision of this Privacy Policy is unlawful, void, or unenforceable, it will not affect the validity and enforceability of any remaining provisions. This is the entire Privacy Policy regarding all the matters that have been discussed in the preceding paragraphs. 

CONTACT INFORMATION 
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: contact@green-wood.com or Corporate Secretary, Green-Wood, 500 25th Street, Brooklyn, NY 11215.